Smartphones are massive accepted all around the world that revolutionized our daily lives. These days you can easily observe people in their spare time or any public area browsing the web on their smartphones. According to a recent survey, a huge ratio of people is access the mobile on daily basis and this figure is growing at great pace. With the increasing popularity and access of mobile web browsers, website owners are optimizing their websites for smartphone display by adopting mobile web development solutions. There are various significant advantages of mobile web design such as• Enhanced User Experience – Mobile apps UI designs of mobile websites significantly enhances user experience and satisfaction. According to research on mobile website usability users prefer to browse internet on mobile instead on desktop.
• Faster download speed – Mobile websites have been especially designed for mobile standards and optimizing download speed. It results in more browsing in less time.
• Engagement and context – Such websites easily engage users with specific mobile apps UI like mapping functions, click-to-call etc. Mobile web design gives idea of geographic proximity of local businesses.
• Improved SEO (Search Engine Optimization) performance – Web design for mobile improves your website’s search engine ranking by allowing placement in leading number of mobile and local directories.
• Brand Identity – These websites represent positive and contemporary brand identity of the companies.
• Portability and connectivity – The ultra portability and connectivity directly connect you with target and potential customers.
• Competitive advantage – The competitive advantages enable you to hold up top position in the marketplace and perform better than your rivals.
• Integration with offline media – Mobiles integrated with offline media through QR codes that translates electronic messages.
• More flexibility
• Cost effective
• New advertising opportunities
• Inevitability
Mobile web is growing at remarkable growth rate and it is expected to fascinate billion users more. The new digital communication strategy of business enterprise will be targeting web business continuity by empowering their web design for mobile devices.
